Some mornings aren’t about self-expression. They’re about survival. The coffee’s gone cold, the laundry has betrayed you, and you’re already late for a meeting with someone who knows their horology. In those moments, you don’t need a statement watch, you need a watch that quietly has your back. For me, that watch is the Vertex M100A: time-only, drama-free, and capable of making me look intentional even when I absolutely am not. It’s not the watch that shouts the loudest in my collection, it’s the one that always works.

Luxury used to mean care, craft, and connection. Now it’s a buzzword with a marketing budget. From influencer hype to collector complicity, here’s how we lost the plot — and why the future of true luxury is quieter than you think.

Luxury used to mean care, craft, and connection. Now it’s a buzzword with a marketing budget. From influencer hype to collector complicity, here’s how we lost the plot — and why the future of true luxury is quieter than you think.

Luxury used to mean care, craft, and connection. Now it’s a buzzword with a marketing budget. From influencer hype to collector complicity, here’s how we lost the plot — and why the future of true luxury is quieter than you think.